Turning mediocre photos into "art"

During my brief stint as a fashion photographer and assistant to a studio owner in Vienna, we had a drawer marked "ART" where the slides and prints ended up that were unusable for professional presentation. This included discolored slides when the film ruptured or at the end of the roll. And whenever we received an invitation to a competition or exhibition we went through the drawer and submitted with a success rate that was in no relation to the work put into the creation of these pieces of art. Today even a most boring photo can be "raised" to art inside of a smartphone (in this case Instagram) and distributed globally