About the Medium and the Memory

Memories come in all shapes and tastes. As small shell-shaped cakes, as music, as a smell in mid-air on a warm summer afternoon. Calling Madeleines “cookies” would be a disservice not only to these unique creations but also to the American public that mostly draws its memories from Oreos, which are not as good as their name ????? may imply, or those oversized, shapeless, and overly sweet affairs called “freshly made chocolate chip cookies” that better bear no memory value (but they do of course) – as they would be disappointed. The large coffe chain with the Mermaid has solved the problem by adding large amounts of sugar and even chocolate coverture to make the Madeleines desirable. Sweeten your memories.

I recently discussed the topic with a friend and this resulted in an evening of ProustMarcel Proust – despite the fact that the first volume was nowhere to be found in the whole house.  Her house is a perfect place to read Proust – with very strong tea, the kind preferred by old cultures with a tradition, some Madeleines and the promise of home-made Madeleines – soon. The complete text of the Bibliothèque de la Pléiade, par Jean-Yves Tadié is available online and in a new bilingual version with the C. K. Scott Moncrieff translation. There is even an audio version of Albertine disparue: “Le départ et la mort d’Albertine, racontés par une jeune fille qui pourrait avoir son âge. Idéal pour écouter l’été au soleil, dans le jardin, sur la plage, au lit…” listen or download.

PROUST, Marcel – À la recherche du temps perdu : Albertine disparue (Chapitre 1) – lu par Orangeno

Lift@Vienna | Enable! – a conference

The Lift@Austria conference invited me to give a keynote and enable a workshop about metamorphosis – a somewhat alchemistic topic. The conference focuses on “Profound innovation in Society, Economy & Knowledge Exploring the new paradigm for bringing forth game-changing innovation” and will be held in  Vienna, March 18-20, 2010.

Conferences worth attending have become rare or unaffordable and inaccessible like TED or D – mostly easily replaceable by a Webcast. Lift promises to start a new trend in collaborative events. The topic is challenging and we’ll see what we can make of it. It will be a joint effort of everybody attending.

Lift conferences are planned around the world and try to answer the questions ” What can the future do for you? – maybe we should ask “What can you do for the future?” – but that’s beside the point – there is only NOW. What can NOW do for you?

First event coverage is here and here (both in German). [added 2/4]

More soon.

Tempus fugit

I got a holiday present – a Moleskine desk calendar. Very nice and also very scary. Every day you rip off a page. You feel the impermanence of paper and your life within the ripping movement of your hand. A few moments – a few days – can be kept in a small pocket in the back of the calendar. This feeling of detachment of the pages translates into non-attachment to time and objects. A digital calendar cannot and will not offer this sensual experience.

The video gives a joyful experience how to rip through a year and keep a few memorable days. It is beautiful, yet I think I’m still a calendar book type of person. Still too attached. Still too interested in memory.

And what will I do with the days I rip off?

Memories baked II – Orange Madeleines

Madeleines

Madeleines

Turns out, there is a demand for Madeleines in my office and as Plug and Play Tech Center in Redwood City is probably the only high-tech incubator West of the Mississippi with a Samovar, this is a good undertaking. I tried a receipe from

Essentials of Baking (Williams-Sonoma) that has the benefit of being simple and avoiding baking powder but I am not sure if I want to give up my trusted version from the Patisserie Familiale, a definitive French pastry book in which nothing is familiar, especially not the French professional cooking terminology.

The silicone molds worked best with no butter at all, yet the 375F / 8 min are way to much – at least in my oven. I was always a fan of the small size but am now switching to larger shapes that create more volume and a better differentiation between the outside and the softer inside. And above all – are easier to dip in tea.

Lemon (or Orange) Madeleines
2 eggs
1/3 cup granulated sugar
1/4 tsp. salt
1/2 tsp. vanilla extract
1/4 tsp. almond extract
1/2 cup all-purpose flour, sifted
1 tsp. grated lemon zest
4 Tbs. (1/2 stick) unsalted butter, melted and cooled
Confectioners’ sugar for dusting (optional)