Design Mind – Business Mind

I will be speaking at the Destination Design Management Conference on February 9 & 10 in Huntington Beach, CA and while I’m preparing my talk, I’m pondering who will be in the audience. Business execs, designers, people hiring, managing, selecting designers?

The organizers position the 3rd iteration of this event as “the event that gives you the tools to take action and re-energize your team. Discover the freedom to strengthen your brand with design and democratize the creative process. This year is all about the value proposition: Defining, Creating, Measuring, Quantifying, Communicating, Delivering, and Proving the Value of Design”.

Design - MC Escher

Design - MC Escher

This is not about the design department. This is about Design as a process within the organization, a certain façon de penser – a way to think about things – that change the perception an the action of everyone involved.

I will try to outline in my presentation a practice for everyone in an organization to enter into a design mind state and benefit from an open and fresh view onto processes and actions as they unfold while they continuously redraw themselves.

The program for the conference is here and if you are interested in attending, let me know and I can get you a deal on the ticket.

I look forward to seeing you in Huntington Beach

Art & Tech

If form follows function, does art follow technology or is technology following art? Nobody follows. Kids always want to finish first and nobody wants to be a follower – everyone is a leader. Even though we know that time, especially directional time is just a convention, we are tempted to see the form running, trying to catch up with function, maybe never reaching it.

“…That form ever follows function. This is the law.” Louis Sullivan: “rule that shall permit of no exception”.

The law is rooted in the domain of technology and as technology finds its own roots as τέχνη (techne: craftmanship, craft, art) the whole discussion will be come irrelevant as the work itself will define its look and feel and functionality.

Take an ubiquitous personal technology object such as the mobile phone. With a pretty well-defined functionality it is amazing to see how ugly and how hard to use many of these devices are. And it is not a lack of form, function or the two following each other but the missing awareness to the demands of the object, it’s materials and it’s users.

There is a risk involved for the designer, the engineer: when asking the device “How would you like to be?” a very expensive solution may come out and most likely a solution that does not fit the personal taste of the product person.

(to be continued – comments welcome)