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Sarah Anastasia Brody
(Biography)
Entrepreneur, Artist, Writer, Designer, Experience
Designer, Visual Designer, Interaction Designer, Typographer, and
Filmmaker: I've been working in the field of design for over ten
years—including the years of my design studies at the Art Center
College of Design between 1992 and 1996—and have become an
expert in the fields of Visual Design, Interaction Design, and Online
and Interactive Media, with extensive, professional experience.
I see the role of the designer as the role of the
communicator who primarily bridges the gaps between business strategies
and people, technology and design, usefulness and desirability.
I have worked in many different media and authored several articles
on multimedia, computers, and information. My experience spans print
design, editorial design, product design, film, CD-ROM development,
online services, and applications development.
So, what do I do to make a living?
Current:
Apple Computer
I am working at Apple
as an Applications Designer. I can’t talk much about my current
projects…but Apple is a fun and exciting place to work and
play…
Things I did in earlier lives:
1996-1998 Brody, Inc.
As Creative Director I spearheaded the development and execution
of comprehensive CD-ROM and Web design solutions for a variety of
prestigious national and international clients, including the Austrian
Government, the European
Commission, Accenture
(Andersen Consulting) and the Vienna
Philharmonic Orchestra among other projects.
1998-2000 AlcheMe, Inc.
As Internet entrepreneur I cofounded AlcheMe, Inc. a design and
user centric “B2B2C” beside Infomediary, in order to give
businesses are more efficient way reaching their customers and users
a personalized yet protected personal space on the Web that integrates
content, tools and shopping in a meaningful and contextual way.
But the market was favorable to build an Internet venture, so the
rest is history.
I speak at conferences, lecture about design, and
write about visual design, communication and other matters.
2000-2001 Cooper Interaction
Design
As a member of the design management team, I participated in Cooper’s
strategic planning and was heading Cooper’s Visual Design Department.
At Cooper I have spent a lot of time building online solutions for
businesses that enhance and evolve their online branding, and building
customer-centered online experiences for companies seeking to expand
their contact and services in this medium.
Client engagements include: AT&T
“OneComm” Web project, Hewlett-Packard
“Jornada” series: PDA / PIM application interaction design,
bitmap level visual design and GUI style guide creation; Informatica:
“Analytics Delivery Platform” interaction design, visual
design and Web style guide creation for business data warehousing
software; MDVista: visual design consulting; WebGain:
interaction and visual design for application installer.
Born and raised in Central Europe (Germany, Switzerland,
Italy and Austria) I studied classical voice and piano in Munich,
Germany before I moved to the United States in the ’90s to
study communication design, digital Media and film at the Art
Center College of Design in Pasadena, California. After living
and working for one year in Austria in 1996, I decided to move back
to my beloved and adopted home country, California.
Play:
When not working, or strolling with Florian through
one of the Wildlife
Preserves in the Bay Area, I enjoy architecture (particularly
working on the interior design of our home Villa dei Miracoli),
gardening (Villa dei Miracoli’s Mediterranean garden), cooking
(kosher and not so kosher recipes including Vegetarian, Indian and
Italian cuisine), reading (fiction and nonfiction books and magazines)
and watching (independent) movies.
I live with Florian and our two Abyssinian cats in
the Evergreen Valley near San Jose.
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