How Green is the Valley?

My paper How Green is the Valley; ICT Markets Are Going Green: The Other Story from Silicon Valley finally got published:

Brody How green is my valleyABSTRACT. Sustainability is no longer an added feature but a core element of a major part of industrial developments. While the Silicon Valley is at the forefront of technology development and is trying hard to provide an ecologically responsible and healthy work environment it is challenged by the fact that a major part of its output both in hardware and software is consumption-driven and relies on a neo-colonialist approach to produce its wares while creating a green image. Green tech, briefly one of the fastest growing segments in institutional investment has fallen out of favor in 2013. “Green” is not an add-on that can be introduced as method or legally required, it redefines the way we conceive, produce and consume products overall.

 

 

 

Any sufficiently advanced technology is indistinguishable from magic.
— Clarke’s 3rd Law

The Magic

Silicon Valley has a reputation of almost mystical dimensions on all aspects of innovation, creativity, start-ups and moneyto fund all these ventures. The unique quality of the Valley lies in it geographical, informational, and conceptual density of its resources and thus offers a catalytic effect on projects and enterprises. With Green Tech becoming a major segment worldwide, Silicon Valley companies add their own twist, providing everything from energy efficient devices to alternative energy production. Yet after initial interest, the engagement by investors dropped sharply and investment in all segments of green technology is down up to 80 percent in 2013 compared to 2012. [more]

 

The paper was published in2015_Cover_vorn-EcoCom-Book

Michael A. Herzog (ed)
Economics of Communication.
ICT Driven Fairness and Sustainability for Local and Global Marketplaces. GITO Berlin 11/2015

ISBN 9783955451431

Amazon US    Amazon DE

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